Here are the steps to gather the hidden facts
Data is a gold mine of i nsights. It is important to have an integrated information architecture that facilitates better insights on multi-dimensional information to cater to business decision making and important events. The biggest question is, 'Where to start and how to find what's hidden in the data?' It's believed that the average Practice Analyst and Data Scientist spends 70 to 80% of their time on data preparation, based on the events they think are important. There are different dimensions to the data. This data is funneled from different sources (internet /web data) that's added to the traditional sources making it complex. The more the dimensions it has, the more the complex the data, making it hard to create sustainable business value. Here are some examples of different dimensions of Unstructured Data: • Data from corporate & personal email ids and social network profiles • Text and instant messages • Data generated from user activity on sites, su